Branding, marketing assets and interior design for Reformer Pilates studio.

Nuforma Pilates is the single largest development in Pilates equipment and instruction in 100 years.
Unlike the traditional reformer, The Nuformas revolutionary design features a split carriage, built in on-screen instruction, oversized bed, incorporated weights and infinite challenging exercise options. The ethos is ‘any body, any level, any time’, conveying an inclusive, flexible set-up.
The founder approached me with the view to rebrand, create brand guidelines to roll out to all studios and overhaul the marketing and promotional materials. I managed and executed the studio interior design, creating a calming, restorative space where members instantly feel at ease.