Agencies can feel impersonal, freelancers need constant briefing, in-house hires are expensive - I sit somewhere in-between.
I build a relationship with you, expanding and contracting as your business grows.
This means that I get to know (and care) about your brand as much as you do, allowing me to create ongoing design assets for your business, that hit the nail on the head and save you the stress.
Hi, nice to meet you.
After graduating from Central Saint Martins, I developed a strong appreciation for concept-driven design and the power of clear visual communication. Early on, I recognised a growing need for an approachable designer- someone who could work collaboratively with new businesses and support them through every stage, from initial idea to a fully realised brand with a strong online presence and tangible, real-world assets.
Today, with 15+ years experience, I partner with founders and growing brands to create thoughtful, strategic design solutions that are both visually refined and commercially effective. From brand identity and digital design to ongoing creative support, I help businesses stay consistent, relevant, and confidently positioned as they evolve.
Services
Branding.
Concept creation
Logo design
Full branding
Rebranding
Brand guidelines
Icon design
Digital illustration
Online.
Website design + build
Website visual assets
SEO & website optimisation
Analytics
Social media strategy & asset design
Content creation
Deck design
Email marketing & flows
Digital illustration
Offline.
Illustration
Swing tags, Labeling + Packaging
Editorial
Look-books
Posters
Brochures
Menus
Promotional material
Merchandise
Textile print & graphics